FLOWER CLUB JOURNAL
People, places, ideas and flowers from around the world.
News · 6 November 2026
FLOWERTHON 2026: Meet the Winners
Gold, Silver, Bronze, Special Awards and Flower Hour Awards.
A Garden in a Glass Jar: Inside London Terrariums
How an East London studio teaches people to build tiny ecosystems, from choosing the plants to managing condensation and light.
London, United Kingdom · London Terrariums · 5 November 2026
After 17 Years in Floristry, Natalie Davis Is Learning to Make Flowers for Herself
Naarm/Melbourne, Australia · Natalie Davis · 5 November 2026
Little Monsters in the Garden: Anna Rosa Vollmann’s Pomegranate Ikebana
Vienna, Austria · Anna Rosa Vollmann / HanaRosa · 5 November 2026
Philippa Craddock on Building a Seven-Figure Floral Business, Then Walking Away
United Kingdom · Philippa Craddock · 5 November 2026
From Fashion Design to Sustainable Floristry: Catalina Padovani’s Career in Latin America
São Paulo, Brazil · Catalina Padovani · 24 October 2026
Beyond the Flower Farm: Emer Gallahar Hall on Building a Career in Horticulture
Ireland · Emer Gallahar Hall · 20 October 2026
Daisy Alexander of Studio Islen on Floral Design, Storytelling and British-Grown Flowers
London, United Kingdom · Daisy Alexander / Studio Islen · 15 October 2026
What Happens to Floral Design When Winter Takes Over? Inside Graen Studios in Iceland
Iceland · Graen Studios · 13 October 2026
Inside Gulbaaz: Hanna Zahory on Botanical Monsters, Flower Play and Starting Again
Asheville, North Carolina, USA · Hanna Zahory / Gulbaaz · 12 October 2026
From Botanical Illustration to Floristry: Leigh Chappell on Building a Creative Career
United Kingdom · Leigh Chappell · 12 October 2026
From Vogue and John Galliano to Flower Farming: Georgie Newbery’s Career
Somerset, United Kingdom · Georgie Newbery · 12 October 2026
Floral Trends 2027: What’s In, What’s Out and What Florists Want Back
Worldwide · Flower Club Asks · 10 October 2026
Growers Aim for Straight Stems. Is That What Floral Designers Want?
Flower Club International · 9 October 2026
Maggie Sellwood follows the seasons at Pulkra Floral
Brisbane, Australia · Maggie Sellwood · 7 October 2026
Richard Claxton spent 23 years as a GP. Now he leads the National Garden Scheme
United Kingdom · Richard Claxton · 5 October 2026
Inside Sharon’s Pesticide-Free Dahlia Garden on the Bellarine Peninsula
Bellarine Peninsula, Victoria, Australia · Sharon / Seabreeze Dahlias · 5 October 2026
Roxy Kaczmarek Grows Flowers Between Printmaking, Painting and Family Life in Johannesburg
Johannesburg, South Africa · Roxy Kaczmarek · 5 October 2026
Wendy San finds her floral ideas beyond the screen at A Little Love Studio
Sydney, Australia · Wendy San · 5 October 2026
How Aulling Atelier’s Da Yoon Jung Built a Floral Career Across 13 Countries
South Korea · Da Yoon Jung · 1 October 2026
Bella is building World of Petals one strange seasonal stem at a time
Northcote, Melbourne, Australia · Bella / World of Petals · 1 October 2026
Methawee Wangkham on flowers, Isan and a sense of place
Thailand · Methawee Wangkham · 1 October 2026
Anastasiia Isaeva on building a floral practice from her apartment in Cologne
Cologne, Germany · Anastasiia Isaeva · 29 September 2026
Ali Holder on flowers, music and the “compost effect”
Denver, Colorado, USA · Ali Holder · 29 September 2026
How to start freelancing as a florist
28 September 2026
Alee Lee on Life Journey and learning through failure
London, United Kingdom · Man Hon Alee Lee · 28 September 2026
Sunaroun on fresh flowers, dried materials and the beauty of fading
Daegu, Republic of Korea · Sunaroun · 28 September 2026
Elvina Farkas is looking again at the plants we call weeds
Australia · Elvina Farkas · 28 September 2026
Karly Paranich grows the curvy stems that won’t fit in a box
Ladner, British Columbia, Canada · Karly Paranich · 28 September 2026
Eva Alonso on colour, botanical weaving and floristry in Buenos Aires
Buenos Aires, Argentina · Eva Alonso · 27 September 2026
Nisa arranged heliconia as a tribute to her grandfather
Malaysia · Khairunnisa (Nisa) · 23 September 2026
Hanna Golab arranged potatoes with calla lilies — then ate them
USA · Hanna Golab · 22 September 2026
Mark McLeish treats flowers as material for telling stories
United Kingdom · Mark McLeish · 22 September 2026
Miguel Luis Flores is bringing Mexican colour to floral design in Oslo
Oslo, Norway · Miguel Luis Flores · 22 September 2026
Greta Ljung grows flowers that refuse to be controlled
Stockholm / Fagersanna, Sweden · Greta Ljung · 22 September 2026
Audrey Hilfiger wants flowers to feel alive, not overly arranged
New York / Los Angeles, USA · Audrey Hilfiger · 22 September 2026
Madoka Murozuka: The Creative Mind Behind FLOWER CLUB INTERNATIONAL’s Chrysanthemum Collection
Amsterdam, Netherlands · Madoka Murozuka · 14 September 2025
Sophia Smith: From Corporate to Creative, A Florist’s Journey Through Ikebana
Munich, Germany · Sophia Smith · 28 June 2025