Flower Club International presents
FLOWERTHON 2026
THE GLOBAL FLORAL CHALLENGE OF THE YEAR.
24 hours. 24 extraordinary floral artists. One worldwide creative challenge.
Learn from some of the most influential floral artists working today.
Create your best work yet.
Have it seen around the world.
21–22 October 2026 · Live Online · Worldwide · From $49
Take the challengeIf you do one thing for your floral practice this year, make it FLOWERTHON.
24 ARTISTS. 24 WAYS OF SEEING FLOWERS.
You could spend years travelling internationally to encounter this range of floral perspectives. For 24 hours, FLOWERTHON brings them into one global room.
Selected guest artists. Final guest-host lineup TBC.
THIS ISN'T 24 TECHNICAL TUTORIALS.
IT'S 24 DIFFERENT WAYS OF SEEING.
Guest artists create a simple arrangement while talking about how they approach flowers — what catches their eye, how they choose materials, where they begin, what they edit, and what shaped their creative point of view.
DON'T JUST WATCH GREAT FLORAL ARTISTS. CREATE ALONGSIDE THEM.
LEARN
Hear directly from artists working across different countries, cultures and floral traditions. Get access to how they think — not just what they make.
CREATE
Take what inspires you and make something entirely your own. Experiment. Take risks. Change direction.
BE SEEN
Submit eligible work to the FLOWERTHON Global Gallery. Your arrangement becomes part of a public international exhibition for a full year.
Good work deserves more than 250 followers and an algorithm deciding who gets to see it.
You don't need thousands of followers.
You don't need to live in London, New York, Paris or Tokyo.
You don't need to know the right people.
Put your work in the room.
WHAT IF YOUR FAVOURITE ARTIST CHOSE YOUR WORK?
Every FLOWERTHON Guest Host will explore the Global Gallery and select one arrangement for their own Guest Host Award.
The artist whose work you've followed for years could actually encounter yours.
48 awards. 48 opportunities to be recognised.
See all FLOWERTHON awards →Three ways in
CHOOSE YOUR CHALLENGE
Join one leg
$49
3 consecutive live guest-artist sessions
A three-hour taste of FLOWERTHON.
Join for 3 hours$249
The complete live FLOWERTHON experience
- → All 24 live guest-artist sessions
- → Come and go across the full 24 hours
- → Full awards eligibility
- → 12 months of Flower Club membership included
Flower Club members can access live tickets from $149.
Watch later
$99
All 24 guest-artist sessions on replay
Experience every artist, idea and perspective in your own time.
Get the replayFOR 24 HOURS, THE FLOWER WORLD COMES TOGETHER TO MAKE.
Some people will do it alone.
Some will open their studios.
Some are gathering friends.
Some are forming teams.
You can do FLOWERTHON alone.
You just won't feel alone doing it.
The wider club
AND FLOWERTHON IS JUST ONE DAY IN FLOWER CLUB.
Keep making flowers all year.
Around the club
WHAT'S ON
FLORISTRY CLUB - JiaHao Peng (Tenpopo LA)
• 09:00 Tokyo host time • JiaHao Peng (Tenpopo LA)
More details$29 USD · or included with membership · 0 attending
Flower Hour
Tokyo, Japan • 09:00 JST host time • Julia Rush
A one-hour live online arranging session with a host.
More detailsFirst session free · then $19 USD a session · or included with membership · 10 places left
Flower Hour
Tokyo, Japan • 13:00 JST host time • Julia Rush
A one-hour live online arranging session with a host.
More detailsFirst session free · then $19 USD a session · or included with membership · 10 places left
A lifelong practice
FLOWER CLUB 1000
One thousand arrangements. Eight belts. A lifelong practice with flowers.
Explore the challenge →