FLOWER CLUB INTERNATIONAL

A world connected
by flowers.

The global journal and community for people who love flowers.

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01 / The free Journal

In good company.

All stories

People, places and ideas shaping flower culture around the world.

In the Studio

A Garden in a Glass Jar: Inside London Terrariums

How an East London studio teaches people to build tiny ecosystems, from choosing the plants to managing condensation and light.

London, United Kingdom · 5 November 2026

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In the Studio

After 17 Years in Floristry, Natalie Davis Is Learning to Make Flowers for Herself

In Naarm/Melbourne, the floral designer is moving away from commercial perfectionism and towards foraged materials, creative freedom and the imperfect side of nature.

Naarm/Melbourne, Australia · 5 November 2026

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Arrangement of the Week

Little Monsters in the Garden: Anna Rosa Vollmann’s Pomegranate Ikebana

The Vienna-based Ohara instructor turns curved pomegranate branches and soft-pink anthuriums into an autumn moribana, with a lesson in seeing flowers as living characters.

Vienna, Austria · 5 November 2026

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Flower Careers

Philippa Craddock on Building a Seven-Figure Floral Business, Then Walking Away

From a kitchen-table flower business to royal commissions and luxury clients, Philippa Craddock explains what she learned about outreach, creative business and knowing when to build a new chapter.

United Kingdom · 5 November 2026

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02 / Come together