We want Flower Club partnerships to contribute positively to flower culture and the people and environments that sustain it.
Environmental responsibility is important to us. We are interested in better growing practices, seasonality, responsible sourcing, reduced waste, thoughtful use of materials and projects that help people understand the natural systems behind flowers.
We also look for partnerships that respect the knowledge, traditions and people connected to flowers. This is particularly important when working with practices such as ikebana, regional traditions, growers and culturally specific forms of making.
We value education and participation. Where possible, we want people to be able to learn something, make something, experience something or contribute to the conversation rather than simply receive an advertising message.
Flower Club maintains its own editorial and creative standards. A commercial relationship should add something useful or interesting to the Flower Club world.
We are interested in partners who share these principles.
ENVIRONMENTAL RESPONSIBILITY
Better growing, responsible sourcing, seasonality, biodiversity, less waste and more considered use of materials.
RESPECT FOR CULTURE AND TRADITION
Traditional knowledge should be credited and understood in context, particularly when working with ikebana, regional practices and culturally specific forms of making.
SUPPORT FOR FLOWER KNOWLEDGE AND SKILLS
We value the growers, teachers, craftspeople, florists, artists and specialists whose knowledge sustains flower culture.
PARTICIPATION AND EDUCATION
We prefer collaborations that give people access, knowledge or an experience rather than simply placing an advertising message in front of them.
CREATIVE AND EDITORIAL INDEPENDENCE
Flower Club decides what is appropriate for its audience and how its editorial work is presented.
