Floral Trends 2027: What Flower People Around the World Are Actually Seeing

Trend forecasts are easy to declare. We wanted to know what working flower people are actually seeing.

Flower Club International asked florists, growers and designers across different markets to name the flower or botanical material they expect to see more of in 2027, based on real signals from their work. Then we asked the opposite question: forget what is fashionable, what would they personally like to see return?

There is no single answer. The stronger pattern is a move toward structure, movement, seasonality and botanical materials that feel connected to an actual landscape. Alongside that, the wish list is full of flowers with history, character and a little nostalgia.

MEXICO CITY, MEXICO Dafne, La Florería & Co.

2027 SIGNAL

Callas are still showing up in so many of my wedding inquiries and briefs. Even though they are trendy, I think they will always be timeless.

WISH LIST

I will actually like to see more diversity of materials, like branches, pods and foliages. But I would also not love to see a trend on them. I wish everybody could just explore for the fun of it.

SWEDEN Greta Ljung, grower and gardener

2027 SIGNAL

It is always hard to say something accurate about the future but one thing that comes to my mind is Delphiniums. It has been surprisingly hard for me to get my hands on seeds or plants lately so it can't be just me wanting to buy them. They also dry well and can be a great recourse for the winter months here in Sweden if your prefer to work with locally grown material.

WISH LIST

I always say the Pelargonium. It is the perfect grannyflower that can be used in so many different ways. Both the foliage and flowers works well in arrangements and lasts surprisingly long. The also comes in so many different textures, colours and shapes.

OSLO, NORWAY Miguel Luis Flores, florist

2027 SIGNAL

I believe that gerberas will be a major trend in Norway in 2027. I have seen more of them in flower shops all over Oslo. Their perfect round shape and bold colors could provide a nice pop to more traditional Norwegian design. The market seems to slowly be shifting from overflowing floral arrangements to more structural floral art. Calla lilies bridge the gap between the elegant look Norwegian clients seem to like with trending architectural looks.

WISH LIST

I would love to see carnations come back into fashion in 2027. I love that they provide a fantastic ruffly texture and structure to floral arrangements. They are also some of the longest-lasting flowers I have worked with.

SINGAPORE Alyona Yakovleva, Founder, Gathered+Styled

2027 SIGNAL

Much more of in 2027: wild grasses and foraged specimens. 2026 was the year grasses came into their own, and I don't think they're done. I expect designers to go further into the untamed: weeds, seed heads and meadow textures, used in generous volume and paired with bolder colour (think violet, coral and marigold). The "weed" stops being filler and becomes the star of the arrangement.

WISH LIST

I'd love to see come back: tulips, arranged romantically and en masse. Loose and unstructured, with the stems left to bow, twist and lean as they please, like a bouquet that has just been gathered from the garden. Pair them with just one other ingredient and let the shape and flow do the talking.

KENYA Lydia Kang'ethe, Trainer & Co- founder, Floral Design Studio

2027 SIGNAL

It is not easy to predict just one variety, as Kenya grows such a wide range of flowers and is one of the world’s leading flower-growing countries. However, the trend I am seeing is a growing demand for summer flowers, particularly delphiniums, gerberas ,lisanthus which are increasingly being requested for their colour, movement and versatility in floral designs.

WISH LIST

I would personally love to see dahlias, ranunculus and hydrangeas feature much more prominently in 2027. They bring beautiful form, texture, colour and a sense of abundance to floral designs, and I would love to see designers explore them in more creative and contemporary ways.

LONDON, UNITED KINGDOM Polina Chentsova, florist and floral artist

2027 SIGNAL

I think we’ll see much more of branches and flowering trees — especially blossom, quince, and other sculptural seasonal branches. I’m already seeing a growing desire for arrangements that feel less “perfect” and more connected to the landscape: larger scale, movement, and a sense of something wild and seasonal.

WISH LIST

I’d love to see amaranth become much more explored in florists’ work. There are so many different textures, shapes and shades to play with, from deep burgundy and dusty pink to green and almost chocolate tones. I’d love to see florists experiment more with mixing these varieties together and using amaranth in unexpected ways — letting its unusual, cascading shape become the focus rather than treating it simply as a supporting flower.

NEW ZEALAND Melanie Stapleton, Cecilia Fox

2027 SIGNAL

I think the Calla lilly popularity is going to push through well into 2027 28. In my experience, flower trends usually last around 6 years 2 years from when those trend-setting florists start using them, 2 years for growers to get production up and clients start seeing them EVERYWHERE and 2 years where it becomes passé, clients still want them, and florists hate them! I think we are about 3 years into the calla trend!

WISH LIST

If it were a magical world where the flower I wanted didn't need to be planted and tended to for 5 or 10 years before it reached good production levels, and also if all weddings and events were in spring. Then it would be Lilac! did it ever really go out of fashion?

PHILIPPINES Pierre Capati, botanical and spatial designer

2027 SIGNAL

As florists and designers continue to innovate and explore possibilities with florals and botanicals, using woven leaves (coconuts or palms) as a focal texture in compositions is something that we might see more often in 2027. We're in an era where floral and botanical arrangements are being redefined as sculptural works and incorporating these woven elements can help tighten the shape of a piece.

WISH LIST

Definitely roses, the raw, garden rose varieties! I feel like garden roses carry that timeless charm especially when showcased as a foraged material. These varieties are sometimes overlooked but I just love the magic they hold, especially when they are fully bloomed.

WHAT FLOWER PEOPLE ARE TELLING US

No single flower dominates the forecast. Instead, several contributors independently point toward more structural, sculptural and less polished work: calla lilies, gerberas, grasses, flowering branches and woven foliage all carry strong shape or movement.

Seasonality matters too. Greta's case for delphiniums is tied to local growing and drying in Sweden. Polina is seeing a pull toward flowering trees and arrangements that feel connected to landscape. Alyona expects weeds, grasses and seed heads to move from supporting material to focal material.

The wish list tells a different story. Carnations, pelargoniums, tulips, lilac, garden roses and amaranth are not being nominated because they are new. They are being nominated because these flower people still see unexplored potential in familiar materials.