FLOWERTHON 2026
THE GLOBAL FLORAL CHALLENGE OF THE YEAR.
24 hours. 24 extraordinary floral artists. One worldwide creative challenge.
Create your best work yet.
Have it seen around the world.
21–22 October 2026 · Live Online · Worldwide · From $49
If you do one thing for your floral practice this year, make it FLOWERTHON.
24 ARTISTS. 24 WAYS OF SEEING FLOWERS.
You could spend years travelling internationally to encounter this range of floral perspectives. For 24 hours, FLOWERTHON brings them into one global room.
This isn't 24 technical tutorials.
It's 24 different ways of seeing.
Take that inspiration back into your own work.
Live schedule
JAPAN STANDARD TIME (JST)
FLOWERTHON begins at 11:00 JST on Wednesday 21 October and runs continuously for 24 hours. Mini Pass holders choose one three-hour block.
Official schedule · Tokyo · JST / UTC+9
BLOCK 1 · 21 OCT
11:00–14:00 JST
- Julia Rush11:00–12:00
Japan/Australia · Opening Flower Hour
- Melanie Stapleton12:00–13:00
New Zealand · Floristry
- Rebecca "Bec" Noble13:00–14:00
Australia · Dish the Dirt
BLOCK 2 · 21 OCT
14:00–17:00 JST
- Pierre Capati14:00–15:00
Philippines · Botanical-spatial practice
- Kathryn Liang15:00–16:00
China · Floral design
- Imdad Barbhuyan16:00–17:00
India · Still life and visual composition
BLOCK 3 · 21 OCT
17:00–20:00 JST
- Chitchanan Sukpong17:00–18:00
Thailand · Floral practice
- Angela Tye18:00–19:00
Iceland · Graen Studios
- Clément Bouteille19:00–20:00
France · Floral design
BLOCK 4 · 21 OCT
20:00–23:00 JST
- Jessica Lister & Alexandra Nutting — AESME Studio20:00–21:00
UK · Floristry
- Saihou Ozono21:00–22:00
Japan · Ikebana
- Cape Flora SA + Lisa Carinus22:00–23:00
South Africa · Fynbos and floral design
BLOCK 5 · 21–22 OCT
23:00–02:00 JST
- Cynthia Fan23:00–00:00
UK · Floral design
- Kyle Vierling00:00–01:00
USA · Hafner Florist
- Emily Thompson01:00–02:00
USA · Floral design
BLOCK 6 · 22 OCT
02:00–05:00 JST
- Frida Kim02:00–03:00
UK/Korea · Floral design
- Liza Lubell — Garbage Goddess03:00–04:00
USA / New York · Garbage Goddess
- Richelle Greabeiel / Field & Onto04:00–05:00
Canada · With Karly Paranich, Tanya Mishina, Sofiia Melehanych and Young Kim
BLOCK 7 · 22 OCT
05:00–08:00 JST
- Romina Orazi05:00–06:00
Argentina · Floral art
- Lisa Waud06:00–07:00
USA · Botanical art and creative practice
- Rocío Silva Davila07:00–08:00
Mexico · Floral design
BLOCK 8 · 22 OCT
08:00–11:00 JST
- TBA08:00–09:00
Guest Host to be announced
- Amira Matsuda09:00–10:00
USA · Ikebana International / Sogetsu ikebana
- Benedict Tsang10:00–11:00
Japan · Ikebana
DON'T JUST WATCH GREAT FLORAL ARTISTS. CREATE ALONGSIDE THEM.
Learn
Hear directly from artists across countries, cultures and floral traditions. Get access to how they think — not just what they make.
Create
Take what inspires you and make something entirely your own. Experiment. Take risks. Change direction.
Be seen
Submit eligible work to the FLOWERTHON Global Gallery. Your arrangement becomes part of a public international exhibition for a full year.
Good work deserves more than 250 followers and an algorithm deciding who gets to see it.
You don't need thousands of followers.
You don't need to live in London, New York, Paris or Tokyo.
You don't need to know the right people.
Put your work in the room.
WHAT IF YOUR FAVOURITE ARTIST CHOSE YOUR WORK?
Every FLOWERTHON Guest Host explores the Global Gallery and selects one arrangement for their Guest Host Award.
The artist whose work you've followed for years could actually encounter yours.
48 awards. 48 opportunities to be recognised.
Recognition
THE 21 SPECIAL AWARDS
Grower-Artist
For work created by someone who has grown the botanical materials they use.
Miniature Floral Art
For floral work measuring less than 5 cm, including the vessel.
Artist-Made Vessel
Celebrating the relationship between floral work and a vessel made by the artist.
Botanical Innovation
Creative work using botanical material without flowers.
Botanical Simplicity
An exploration using just one branch and one flower.
Personal Expression
For work with a particularly strong sense of the maker's own voice.
Plus Gold · Silver · Bronze
And 24 Guest Host Awards, each selected by one FLOWERTHON artist.
You don't have to win for FLOWERTHON to matter.
But imagine if you did.
FOR 24 HOURS, THE FLOWER WORLD COMES TOGETHER TO MAKE.
Some people will do it alone.
Some will open their studios.
Some are gathering friends.
Some are forming teams.
Some are bringing florists and growers together in their own cities.
Already joining
Participants from 7 countries have their tickets
United States · Australia · Argentina · Italy · Slovenia · Cyprus · Brazil
You can do FLOWERTHON alone.
You just won't feel alone doing it.
IT'S A CREATIVE MARATHON.
Finish with work you can't wait to put in your portfolio.
You do not need to stay awake for 24 hours. Join, leave to create, come back, sleep, and return for another artist. The challenge is yours to take on however you want.
Three ways in
TAKE THE CHALLENGE
Choose the FLOWERTHON experience that fits your time. The $49 Mini Pass is the easiest place to begin.
WHO IS FLOWERTHON FOR?
Ready to take their work further.
Looking beyond familiar approaches.
Hungry for fresh creative perspectives.
Beginning to find their own voice.
Curious about what other leading creatives are thinking.
You don't need to be famous.
You just need to want to make.
Public exhibition
THE FLOWERTHON GLOBAL GALLERY
ONE DAY OF FLOWERS. VISIBLE FOR ONE YEAR.
→ Every eligible submission is included
→ Guest artists browse the gallery to choose their winners
→ Participants and the public can discover your work
→ The gallery remains online for one year
Your arrangement becomes part of the story of FLOWERTHON 2026.
Companies & organisations
SPONSOR SOMEONE TO TAKE THE FLOWERTHON CHALLENGE
Give someone the opportunity to take part in 24 hours of flowers, creativity and connection with flower people around the world.
Companies and organisations can sponsor one person or an entire group to participate in FLOWERTHON.
Sponsor employees, customers, students, emerging creatives, community members or flower people you want to support.
You can choose the people yourself — or Flower Club can help connect you with people who would love the opportunity to participate.
You don't need to know who you're sponsoring yet. Purchase the place(s) first, then email us the participants' names and email addresses afterwards. If you'd like to support FLOWERTHON but aren't sure who to sponsor, Flower Club can help identify people who would love the opportunity to participate.
New to Flower Club? See our community, style and past events at @flowerclubint on Instagram.
QUESTIONS, ANSWERED.
Do I need professional experience?
No. FLOWERTHON is for professionals, amateurs, students and people still finding their creative voice.
Do I have to stay online for 24 hours?
No. Join the sessions you want, leave to create, sleep and return whenever you like.
Is this a technical workshop?
No. Guest artists will create a simple arrangement while talking through their perspective and creative approach.
Will I get personal feedback from a Guest Artist?
A small number of participants may speak with artists during their live session, but individual feedback cannot be guaranteed.
Will the Guest Artists see my work?
Guest Hosts will browse the Global Gallery when selecting their Guest Host Award winner.
How long does my work stay online?
Eligible submissions remain publicly viewable in the Global Gallery for one year.
Can I do FLOWERTHON with friends?
Absolutely. Join alone, gather friends, form a team or create your own local FLOWERTHON gathering.
I can't afford $249. Can I still join?
Yes. The $49 Mini Pass gives you one three-hour live FLOWERTHON block.
If you're going to do one flower event this year,
make it FLOWERTHON.
Another tutorial can wait.
Another Instagram post can wait.
Another arrangement you've been meaning to make can wait.
This one has a starting line.
24 hours.
24 artists.
48 awards.
One worldwide creative challenge.
What will you make?
21–22 October 2026 · Online · Worldwide · From $49
Take the FLOWERTHON challenge