Flower Biz Club — Brand & Positioning | Build · Rebuild · Optimise

FLOWER BIZ CLUB · 2027 BUSINESS GROWTH PORTFOLIO

Whether you're launching, starting again or running an established flower business, make one tangible improvement every month. This month's lab is Brand & Positioning. The same workshop runs in two international time slots; attend either one.

YOUR FINISHED BUSINESS ASSET
customer profile and positioning statement.

CHOOSE YOUR WORKSTREAM
BUILD — Describe your ideal customer, unique value and brand message.
REBUILD — Identify where current messaging attracts the wrong enquiries and reposition.
OPTIMISE — Use customer feedback and sales evidence to refine differentiation.

HANDS-ON ASSIGNMENT
Write a one-sentence positioning statement plus three customer-facing proof points.

PREPARE
Current brand materials, website/social profile (if any), customer comments and notebook.

60-MINUTE SESSION
15 min — skill and real flower-business examples.
35 min — guided work on your own business asset (build, rebuild or optimise).
10 min — share progress, review, commit to a measurable next action.

MY FLOWER BUSINESS GROWTH PORTFOLIO
Save the completed document or worksheet, note any before/after numbers, and add the most important business action to your monthly scorecard. Members will finish 2027 with 12 reusable business assets, a year-end review and a 2028 growth plan. Results vary; this is a collaborative business lab, not a guarantee of revenue.

For florists, flower farmers, ikebana teachers, event designers and other botanical entrepreneurs. Bring your actual business materials; early-stage members may use examples.

Wednesday 10:00–11:00 AM JST · Online · 60 minutes · Included with Flower Club membership. Book for member-only joining access. Facilitator to be confirmed.