The Annual Artistic & Business Intensive for Floral Professionals | 22–24 April | 8:00AM-6:00PM JST | Online | Global Access

A three-day immersive online conference bringing together visionary ikebana artists and leading florists from around the world designed to transform your flower practice.

  • 15 Structured Artistic Lessons
  • 3 Flower Biz Accelerators
  • 50+ Page Professional Workbook
  • A 12-Month Strategic Growth Plan
  • 12 Months Flower Club Membership
RESERVE YOUR PLACE

The Future of Flowers Starts Here

For three days, we gather across continents to explore:

TRADITION 伝統
Honouring lineage. Discipline. Foundations.

CREATIVITY 創造
Pushing form. Expanding expression. Cross-cultural dialogue.

FUTURE 未来
Sustainability. New aesthetics. Evolving business models.

This conference bridges centuries of practice with the realities of the modern floral industry.

15 Structured Artistic Intensives

This is not scrolling through beautiful arrangements online. It is not a sped-up tutorial you forget tomorrow.

Each artistic intensive is a curated educational session designed to deepen your thinking - not just your technique.

Every demonstrator will share:

• Clear learning outcomes
• A live technique breakdown
• The design principles behind their decisions
• Their personal journey in the floral industry
• Practical insights on building a sustainable creative career
• Live Q&A

Every session includes guided workbook prompts so you leave with clarity - not just inspiration.

3 Flower Biz Accelerator Workshops

  • “I’m Working So Hard - But I’m Making No Money.”

    The Inconsistent Income Problem

    Early-stage florists often:

    • Say yes to everything
    • Undercharge
    • Have unpredictable bookings
    • Feel busy but not profitable

    In this session, you will:

    • Calculate your realistic income target
    • Identify your minimum booking threshold
    • Design a simple offer ladder (3 clear services)
    • Align your workload with your revenue goals

    You leave with a pricing and income structure that reduces chaos and guesswork.

  • “How Do I Actually Get New Clients?”

    The Lead Generation Problem

    Posting alone is not a strategy. In this session, you will build:

    • A simple sales lead funnel (Social → Inquiry → Booking)
    • A repeatable cold outreach framework for venues, planners & collaborators
    • A collaboration strategy to create referral flow
    • A basic follow-up system

    You leave with a clear plan to generate new clients - not wait for them.

  • “How Do I Stand Out in the Algorithm?”

    The Signature Style & Personal Brand Problem

    If your work feels beautiful but interchangeable, you compete on price. In this session, you will:

    • Define 3 aesthetic anchor words
    • Clarify your creative direction
    • Refine your visual consistency
    • Craft a simple personal branding statement

    You leave with a clearer signature style and a stronger presence online.

Clear your calendar. Get ready to take your floral practice to the next level.

0
Days
0
Hours
0
Minutes
0
Seconds

Why Join?

  • You stop guessing.

    You learn directly from artists who have built real careers.

  • You stop copying.

    You understand the principles behind the work.

  • You stop working without structure.

    You leave with a mapped 12-month plan.

  • You stop building alone.

    You enter a global network for the year ahead.

Ticket Details

All tickets include:

  • 3 full days of live access
  • 7-day replay access
  • 50+ page professional workbook
  • 3 Flower Biz workshops
  • 12-month Flower Club access available immediately
  • Access to mentorship and roundtable sessions inside Flower Biz Club

Early Bird – $149 USD

Standard Rate – $229 USD

Early Bird available 26 February – 26 March

Limited release pricing.

Existing Flower Club Members receive 30% off (check your email for code).

BOOK NOW

The Flower Biz Conference Workbook (50+ Pages)

Inside your professional workbook:

  • Structured notes for all 15 artistic sessions
  • Guided exercises for each business accelerator
  • Pricing and planning templates
  • Reflection prompts
  • A full 12-month strategic roadmap

This becomes your working manual for the year ahead.

The conference is three days. Your membership is twelve months. Annual Flower Club membership is included with your ticket.

  • Ikebana Club

    Seasonal study and technique refinement led by instructors from diverse schools and traditions - deepening your understanding of structure, philosophy, and form.

  • Floristry Club

    Contemporary design sessions focused on evolving technique, creative direction, and expanding your visual language.

  • Botanical Book Club

    Guided discussions that broaden your artistic thinking and reconnect you to the cultural, historical, and ecological foundations of floral art.

  • Nature Photography Club

    Monthly photography challenges highlight seasonal discoveries around the world, from hidden sakura pathways to bucket-list gardens. Sharing them strengthens both community and creative awareness.

  • Flower Biz Club

    Ongoing mentorship sessions and structured roundtable conversations focused on pricing, client acquisition, positioning, and sustainable growth. It is year-round creative and professional support. You leave the conference with a 12-month plan. Flower Biz Club gives you the environment to execute it.

Who this conference is for

This is for you if:

• You are a professional florist or ikebana practitioner
• You are a cut flower grower or work in the floral industry
• You run a flower studio or event design business
• You are building a career in floristry or ikebana
• You practice floristry or ikebana commercially
• You practice floristry or ikebana for personal artistic development
• You are a floral artist developing your technical skills
• You simply love flowers and want to learn from best-in-class artists teaching their craft

This conference is for flower lovers who want to develop their skills, deepen their understanding, and learn at a higher level.

Featuring Demonstrators From Around the World

We are honoured to welcome:

  • Cynthia Fan (United Kingdom)
  • Makiko Morange (Hong Kong)
  • Nixon Tran (Vietnam)
  • Melanie Stapleton of Cecilia Fox (New Zealand)
  • Clement Bouteille (France)
  • Azzmin Frances of Braer (Australia)
  • Auralynn Nguyen (United States of America)
  • Kanya Nakai of Stayflower (Japan)
  • Jardine Hansen of Jardine Botanic (Australia)
  • Louise Worner (United States of America)
  • Carolina Garcia (Germany)

And more to be announced

A Truly Global & Flexible Event

The conference runs live from

22–24 April | 8:00AM–6:00PM JST (Tokyo Time)

We know our community spans every continent so this event has been designed to be globally accessible and schedule-flexible.

You can:

• Attend live sessions that suit your time zone
• Rewatch any session on replay
• Move between live and recorded learning across the three days

Every artistic intensive and Flower Biz workshop will be recorded and available to rewatch.

This is not a “must attend every session live” event. It is a structured, flexible learning experience built for a global creative community.

Whether you join us in real time or catch up later, you will receive the full educational experience - including workbook access and 12-month club entry.

BOOK YOUR SPOT (EARLYBIRD PRICING STILL AVAILABLE)

Full Schedule release date: 22 March 2026

The full timetable (session times, topics, and demonstrator lineup) will be released one month ahead of the conference. All sessions will be recorded, so you can attend live where possible and catch up on replay across time zones.

Melanie Stapleton (Cecilia Fox), New Zealand

Melanie Stapleton (Cecilia Fox), New Zealand

"From Creation to Compost"

22 APRIL 09:00-09:50AM

Melanie has been immersed in the flower world for more than 3 decades and holds a deep respect for the past, present, and future of our natural world which informs every element of her designs. Melanie and her florist, Cecilia Fox, create dreamscapes of nature in the form of botanical installations, seeking beauty in the unlikely and the untamed.

In This Session, You Will Learn:

• How to approach creating botanical installations spontaneously with local materials
• How to source and design effectively using hyper-local and native materials
• How to build sustainability into your material choices and design process

You will leave this session knowing how to confidently design and communicate environmentally responsible work to your clients.
Melanie Stapleton (Cecilia Fox), New Zealand work 1
Melanie Stapleton (Cecilia Fox), New Zealand work 2
Melanie Stapleton (Cecilia Fox), New Zealand work 3
Nixon Tran, Vietnam

Nixon Tran, Vietnam

"Ikebana Through Time: Emptiness, Impermanence, and Revelation"

23 APRIL 4:00–4:50PM JST

Nixon Tran works in the Sogetsu ikebana tradition, with attention to the relationship between flowers, space, and stillness. His path began in San Francisco flower shops and deepened through study with Soho Sakai, leading to the founding of 'When Still' in Saigon as a space for practice, teaching, and exchange. His work centers on listening to the materials and using ikebana as a way to observe, learn, and build community across different backgrounds.

In This Session, You Will Learn:

• How to use negative space (ma) to create clarity and balance
• How to approach the natural fading of flowers (shinaserubana) as part of the design process
• How subtle movement (mie-kakure) creates depth and interest

You will leave this session knowing how to apply the principles of ikebana in your own work - creating contemporary arrangements that honour tradition without simply copying what you see online.
Nixon Tran, Vietnam work 1
Nixon Tran, Vietnam work 2
Nixon Tran, Vietnam work 3

Join Us

Three days.
Fifteen intensives.
One year of growth.

Secure your place at the 2026 Conference.

BOOK NOW