Flower Mentor Series: Online Workshop with Melanie from Cecilia Fox

Flower Mentor Series: Online Workshop with Melanie from Cecilia Fox

The Future of Flowering
Go Beyond “Sustainable” - Attract Mission-Aligned Clients & Create Meaningful Work

Location: Online via Zoom
Date: Monday, 22 September 2025
Time:
21:00–22:00 NZT (Auckland, Wellington)
19:00–20:00 AEST (Sydney, Melbourne, Brisbane)
18:00–19:00 JST (Tokyo, Seoul, Osaka)
17:00–18:00 AWST (Perth, Kuala Lumpur, Singapore)
11:00–12:00 CEST (Luxembourg, Berlin, Paris)
10:00–11:00 BST (London, Dublin, Edinburgh)
05:00–06:00 EDT (New York, Toronto, Miami)

About the Workshop
In floristry today, sustainability is no longer optional - it’s expected. Many designers have already checked the boxes: no floral foam, no single-use plastics, recyclable packaging. These are important steps, but they’ve become the baseline.

So what’s next? How do you move beyond “just another sustainable florist” to become a leader shaping the future of our industry?

In this one-hour live Zoom session, Melanie Stapleton, founder of Cecilia Fox, will guide you through the next chapter of sustainable floristry. She’ll explore how aligning your practice with global initiatives and engaging with networks to rethink sourcing, waste, and community can transform your business.

More importantly, you’ll learn how to leverage your sustainability ethos to:

• Attract clients who are on the same mission as you
• Win projects that create real impact and visibility
• Position your business as a trusted voice in a crowded market
• Build profitability while contributing to meaningful change

This isn’t about competing on who’s “greener.” It’s about defining what sustainability means in your business and using it as a signature that sets you apart - creatively, ethically, and financially.

What’s Included

• A presentation by Melanie
• Live Q&A with attendees

Ticket Info
Tickets are now available for both Flower Club members and the general public.
Ticket sales close: 19 September 2025 or when sold out.

All tickets are non-refundable and non-transferable. If you’re unable to attend live, a recording will be provided to all registered ticket holders.

Not a Flower Club member yet? Join here for access to early bird tickets, discounts, and more.