Flower Business Online Course | June–July 2026 | Flower Club International
Flower Business Online Course | June–July 2026 | Flower Club International
Build a focused, profitable, and beautifully branded flower business from the ground up.
The Flower Business Online Course is an 8-week online program designed to help florists and creative entrepreneurs create a sustainable business model with clarity and confidence.
You've been wanting to work on your pricing, website, or branding, but there’s always been another event, wedding, or busy season. This course gives you the structure, accountability, and motivation to finally make it happen.
Across eight weeks, you’ll have dedicated time to think about your business, simplify what’s not working, and implement real changes with weekly tasks, expert guidance, and a supportive community.
You’ll finish with a refined brand, a clear niche, a simplified offer suite, and a marketing and financial plan to guide your next 12 months of growth.
Course Overview
Duration: 8 weeks
Format: 100% online - learn from anywhere in the world
Level: Open to all florists and flower business owners (no prior study required)
What You’ll Learn
Week 1 — Vision, Values & Business Model
Clarify your purpose and values, audit what’s working, and define what kind of flower business you truly want to run.
Outcome: A one-page business model that aligns with your goals and lifestyle.
Week 2 — Simplify Your Offers & Create a Niche
Streamline your services and products, define your ideal client, and refine your niche.
Outcome: A simplified offer suite that’s easy to price, sell, and deliver.
Week 3 — Brand Identity & Visual Direction
Refine your brand identity and visual direction. You’ll plan your rebrand or updates to your existing look — without needing to complete them in a week.
Outcome: A clear brand identity and visual direction ready for rollout.
Week 4 — Website & Customer Journey
Plan improvements for your website and online presence. Learn how to structure pages, write clear copy, and map your client experience from enquiry to delivery.
Outcome: A website improvement plan and mapped client journey.
Week 5 — Marketing, Social Media & PR
Develop a 12-month marketing plan using organic content, email marketing, and storytelling. Learn how to approach PR, pitch your work to media, and build partnerships that increase visibility.
Outcome: A 12-month marketing and PR plan tailored to your niche.
Week 6 — Pricing, Finance & Forecasting
Understand your costs, set profitable prices, and create a simple financial plan to track growth.
Outcome: A pricing system and 12-month cashflow forecast.
Week 7 — Systems, Automation & AI
Design systems that make your business flow — from enquiries and quotes to production and delivery. Learn how to automate repetitive tasks, introduce AI tools for marketing and admin, and identify what can be outsourced to save time and reduce stress.
Outcome: A streamlined operations plan with workflows, automation tools, and outsourcing options for a smoother business.
Week 8 — Strategy & Growth
Consolidate what you’ve built and set your goals for the next 12 months. Create a plan to grow, expand, or pivot.
Outcome: A focused 12-month business action plan.
Who This Course Is For
- Florists ready to simplify and relaunch their business
- Studio owners wanting to refine their brand and offerings
- Floral designers preparing to go full-time or rebrand
- Flower farmers transitioning into design or teaching
Join the Waitlist
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