Location: Oberrad, Frankfurt
Date: Saturday, 28th June 2025
Time: 9:00 AM – 5:00 PM
Tickets now on sale.
Join us for the first in-person session of the FLOWER MENTOR SERIES—a new program by Floristry Club supporting emerging and established floral creatives in developing real-world skills across creative, technical, and business topics.
This full-day workshop will focus on photography and floral styling, led by mentor Kelly Ekardt—a floral artist with 20+ years of experience in the fashion industry, specialising in photoshoots and creative direction.
You’ll gain practical experience creating floral arrangements, learning how to style them for photography, and working directly with a professional photographer to capture your work. Kelly will also guide you through how to set up a basic photography space in your own studio or home to continue creating content long after the session.
How to plan and execute a floral photoshoot
Styling techniques to elevate your arrangements in photos
How to collaborate effectively with photographers and creatives
Setting up a photography workflow in your own space
Building a portfolio of strong, usable marketing images
This workshop is for:
Floral designers and florists wanting to refine their visual presentation
Business owners looking to enhance their marketing content
Interior designers, stylists, and creatives who work with flowers professionally
Emerging floral artists or students considering a career in floristry
No photography background required.
9:00 AM – 10:00 AM
Presentation: Planning a Floral Photoshoot with Kelly Ekardt
10:00 AM – 12:00 PM
Hands-On Workshop: Create Your Floral Arrangement
12:00 PM – 1:00 PM
Lunch Break (provided)
1:00 PM – 5:00 PM
Workshop & Photography Session: Styling, shooting, and portfolio-building guidance with Kelly and a professional photographer
Kelly Ekardt is a floral artist and former fashion stylist with two decades of experience producing and directing photoshoots across editorial and commercial projects. Her eye for composition and mood brings a unique perspective to floral storytelling — and she’ll be sharing exactly what she’s learned through her career behind and in front of the lens.
After 20 years in the fashion industry as a designer and stylist, Kelly decided to embark on a new creative journey. She longed to reconnect with her hands and the tactile process of creation. It was during a photoshoot that blended fashion and florals that she discovered her true passion for flowers. This moment of inspiration led Kelly to study floral design at the Berlin Flower School, where she honed her skills in weddings, events, funerals, installations, and floral art expression.
Kelly’s work focuses on bringing an unexpected twist to the world of florals. Whether it’s through immersive installations, event design, window displays, or floral arrangements for photoshoots, weddings, or tablescapes, her aim is to evoke emotion and surprise. She loves working with undervalued blooms and foliage, transforming them into pieces that engage and excite the senses.
Specializing in floral art installations, custom arrangements, window and table design, as well as floral styling for events, stores, and photoshoots, Kelly strives to create experiences that leave a lasting impression.
