Topic: Planning a Photoshoot for Marketing
Date: Saturday, 21st June 2025
Location: Online (Zoom – link will be shared upon registration)
Paris / Frankfurt / Amsterdam (CEST) – 16:00–17:00
London (BST) – 15:00–16:00
New York (EDT) – 10:00–11:00
Los Angeles (PDT) – 07:00–08:00
Tokyo (JST – Sunday, 22nd June) – 23:00–00:00
Sydney (AEST – Sunday, 22nd June) – 00:00–01:00
This one-hour online session is part of the Flower Mentor Series, designed for emerging and early-career floral artists who are serious about growing their professional practice.
In this session, floral artist and creative director Kelly Ekardt will guide you through how to plan and prepare a photoshoot that effectively communicates your brand, captures your work beautifully, and creates strong, usable content for your portfolio, social media, and marketing.
Whether you’re documenting your first designs or refining your visual storytelling as a working florist, this is a valuable opportunity to learn how to approach your shoots with more clarity, confidence, and creative direction.
You’ll walk away with a clearer understanding of:
How to prepare your arrangements and styling with photography in mind
What to consider before, during, and after the shoot
Ways to build a small photography setup at home or in your studio
How to create images that reflect your aesthetic and speak to your audience
Kelly Ekardt is a floral artist and former fashion stylist with two decades of experience producing and directing photoshoots across editorial and commercial projects. Her eye for composition and mood brings a unique perspective to floral storytelling — and she’ll be sharing exactly what she’s learned through her career behind and in front of the lens.
After 20 years in the fashion industry as a designer and stylist, Kelly decided to embark on a new creative journey. She longed to reconnect with her hands and the tactile process of creation. It was during a photoshoot that blended fashion and florals that she discovered her true passion for flowers. This moment of inspiration led Kelly to study floral design at the Berlin Flower School, where she honed her skills in weddings, events, funerals, installations, and floral art expression.
Kelly’s work focuses on bringing an unexpected twist to the world of florals. Whether it’s through immersive installations, event design, window displays, or floral arrangements for photoshoots, weddings, or tablescapes, her aim is to evoke emotion and surprise. She loves working with undervalued blooms and foliage, transforming them into pieces that engage and excite the senses.
Specializing in floral art installations, custom arrangements, window and table design, as well as floral styling for events, stores, and photoshoots, Kelly strives to create experiences that leave a lasting impression.
Tickets are now available.
All tickets are non-refundable.
