In the heart of Catalonia, an enchanting world of flowers and plants awaits at the Mercat de Flor i Planta Ornamental de Catalunya.
This bustling market showcases a wide variety of locally grown seasonal flowers, attracting visitors not only from Spain but also from neighbouring France. Local florist Margaux of Mosaic Flowers took us on a tour through the market to see the beautiful local produce and meet the growers.
A Kaleidoscope of Colours: Local Farmers and Seasonal Flowers
At the Mercat de Flor i Planta Ornamental de Catalunya, you will discover an impressive array of local farmers selling their bountiful harvest of seasonal flowers. The market proudly showcases the diversity of Catalonia’s flora, with each season bringing its own vibrant hues and fragrances. Visitors are treated to a mesmerizing visual feast as they explore the stalls adorned with blossoms in every shade imaginable. Growers here are always testing new variations and plants, to stay up to date with the floral trends. Gathering seeds from all over the world, they then test them in their local farms in order to see if they can produce them locally, as it’s the case with the seeds for these Eucalyptus Flowers, they were originally from Canada, yet grown in Barcelona.
A Gathering Place for Flower Enthusiasts for near and far
This market’s allure extends far beyond the borders of Catalonia. People from both Spain and France flock to this destination, drawn by the wide variety of flowers and plants on offer. The Mercat de Flor i Planta Ornamental de Catalunya strikes a harmonious balance between plant shops and flower sellers, catering to all horticultural tastes. Moreover, the market also houses shops offering essential floristry supplies, including vases, paper, scissors, and more, providing a one-stop haven for floral enthusiasts.
Only registered businesses can visit and buy flowers at the market. This being said, the market might host events that are open to the public to raise awareness on the industry.
Each store has it’s own specialty from cactus plants to dahlia growers – so when you are doing your shopping you visit different stores as you go through your shopping list to see each of the specialists.
A Community of Generations: The Spirit of Caring and Connection
Step into the market, and you’ll immediately sense the warm and welcoming atmosphere that permeates the space. The growers, many of whom hail from long-standing family-run businesses, foster a genuine sense of community. Supporting one another and caring for each other, they form a tight-knit network reminiscent of a family. Conversations flow freely, knowledge is shared, and relationships are nurtured, creating a nurturing environment for both sellers and visitors alike.
While the growers have been growing flowers for generations – as with any industry – each generation faces it’s own challenges and must adapt and change with the changing industry. We see the next generation trying new strategies of working with new communication technologies & PR strategies to attract their customers.
Resilience and Collaboration During Challenging Times
Even during the difficult days of the COVID-19 pandemic, the market’s spirit remained unyielding. Local florists collaborated closely with market sellers to ensure the uninterrupted supply of flowers, especially when people sought solace in sending heartfelt gestures. Together, they devised innovative methods such as contactless deals on the beach or in alternative locations outside of the market, adapting to the circumstances while maintaining the essence of their craft.
The Significance of Supporting Local Flower Farmers
Beyond the immediate charm, there is a deep-rooted importance in supporting local flower farmers over imported blooms. Margaux, the owner of Mosaic Flowers in Barcelona, aptly emphasizes this significance. She believes that each flower possesses its own unique energy, and one can distinctly feel the difference between imported flowers that have traveled thousands of kilometers and local flowers that are fresh, vibrant, and infused with new energy. By choosing local flowers, we not only reduce the environmental impact but also celebrate the distinct beauty and vitality of our region.
A Hidden Gem for Florists and Flower Enthusiasts
While the market is not open to the general public, it is undoubtedly a treasure trove worth exploring for florists and flower enthusiasts. This being said, the market might host events that are open to the public to raise awareness on the industry. Visiting this remarkable destination alongside a knowledgeable florist allows you to gain deeper insights and discover the intricate wonders within. The Mercat de Flor i Planta Ornamental de Catalunya offers a unique opportunity to immerse yourself in the world of floral artistry and experience the magic firsthand.
Embracing New Horizons: Social Media and Local Flower Education
In line with the evolving times, flower farm growers at the market have embraced innovative ways to connect with their customers and raise awareness about local flowers. By utilising social media platforms, they share captivating visuals and enlightening content to showcase the beauty, diversity, and benefits of locally grown blooms. By fostering a deeper understanding and appreciation for local flowers, they contribute to the sustainable growth of the local flower industry.
Local horticulturalist Ramon Llado works together with local florist Margaux to create ‘flower of the month’ videos for social media – which are now spreading to the other growers in the market too as they get used to the idea of social selling.
The Mercat de Flor i Planta Ornamental de Catalunya beckons with its kaleidoscope of colours, welcoming spirit, and a celebration of local flower farming traditions. A visit to this extraordinary market promises an immersive experience where the beauty of Catalonia’s flora comes alive. As we support local flower farmers, we contribute to preserving the environment, promoting sustainability, and revelling in the unique energy that emanates from each precious bloom.
Barcelona’s most beautiful flower market
A Kaleidoscope of Colours: Local Farmers and Seasonal Flowers
At the Mercat de Flor i Planta Ornamental de Catalunya, you will discover an impressive array of local farmers selling their bountiful harvest of seasonal flowers. The market proudly showcases the diversity of Catalonia’s flora, with each season bringing its own vibrant hues and fragrances. Visitors are treated to a mesmerizing visual feast as they explore the stalls adorned with blossoms in every shade imaginable. Growers here are always testing new variations and plants, to stay up to date with the floral trends. Gathering seeds from all over the world, they then test them in their local farms in order to see if they can produce them locally, as it’s the case with the seeds for these Eucalyptus Flowers, they were originally from Canada, yet grown in Barcelona.
A Gathering Place for Flower Enthusiasts for near and far
Only registered businesses can visit and buy flowers at the market. This being said, the market might host events that are open to the public to raise awareness on the industry.
Each store has it’s own specialty from cactus plants to dahlia growers – so when you are doing your shopping you visit different stores as you go through your shopping list to see each of the specialists.
A Community of Generations: The Spirit of Caring and Connection
Step into the market, and you’ll immediately sense the warm and welcoming atmosphere that permeates the space. The growers, many of whom hail from long-standing family-run businesses, foster a genuine sense of community. Supporting one another and caring for each other, they form a tight-knit network reminiscent of a family. Conversations flow freely, knowledge is shared, and relationships are nurtured, creating a nurturing environment for both sellers and visitors alike.
While the growers have been growing flowers for generations – as with any industry – each generation faces it’s own challenges and must adapt and change with the changing industry. We see the next generation trying new strategies of working with new communication technologies & PR strategies to attract their customers.
Resilience and Collaboration During Challenging Times
Even during the difficult days of the COVID-19 pandemic, the market’s spirit remained unyielding. Local florists collaborated closely with market sellers to ensure the uninterrupted supply of flowers, especially when people sought solace in sending heartfelt gestures. Together, they devised innovative methods such as contactless deals on the beach or in alternative locations outside of the market, adapting to the circumstances while maintaining the essence of their craft.
The Significance of Supporting Local Flower Farmers
Beyond the immediate charm, there is a deep-rooted importance in supporting local flower farmers over imported blooms. Margaux, the owner of Mosaic Flowers in Barcelona, aptly emphasizes this significance. She believes that each flower possesses its own unique energy, and one can distinctly feel the difference between imported flowers that have traveled thousands of kilometers and local flowers that are fresh, vibrant, and infused with new energy. By choosing local flowers, we not only reduce the environmental impact but also celebrate the distinct beauty and vitality of our region.
Locally grown zinnias and dahlias from the stand below
A Hidden Gem for Florists and Flower Enthusiasts
While the market is not open to the general public, it is undoubtedly a treasure trove worth exploring for florists and flower enthusiasts. This being said, the market might host events that are open to the public to raise awareness on the industry. Visiting this remarkable destination alongside a knowledgeable florist allows you to gain deeper insights and discover the intricate wonders within. The Mercat de Flor i Planta Ornamental de Catalunya offers a unique opportunity to immerse yourself in the world of floral artistry and experience the magic firsthand.
Embracing New Horizons: Social Media and Local Flower Education
In line with the evolving times, flower farm growers at the market have embraced innovative ways to connect with their customers and raise awareness about local flowers. By utilising social media platforms, they share captivating visuals and enlightening content to showcase the beauty, diversity, and benefits of locally grown blooms. By fostering a deeper understanding and appreciation for local flowers, they contribute to the sustainable growth of the local flower industry.
Local horticulturalist Ramon Llado works together with local florist Margaux to create ‘flower of the month’ videos for social media – which are now spreading to the other growers in the market too as they get used to the idea of social selling.
Margaux & Ramon Llado
The Mercat de Flor i Planta Ornamental de Catalunya beckons with its kaleidoscope of colours, welcoming spirit, and a celebration of local flower farming traditions. A visit to this extraordinary market promises an immersive experience where the beauty of Catalonia’s flora comes alive. As we support local flower farmers, we contribute to preserving the environment, promoting sustainability, and reveling in the unique energy that emanates from each precious bloom.